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Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983
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Citation

Webb, N. L. (1983a, June 15). Reliability and sensitivity of research surveys. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/reliability-and-sensitivity-of-research-surveys